Abu Dhabi Pension Fund

Abu Dhabi Pension Fund

Brand Relaunch

Brand Relaunch

An orb moves through the desert, bringing water, greenery, and 25 years of purpose forward. The show traced the organisation's founding values through a journey of landscape and progress, opening onto a vault of history before arriving at a new logo. A corporate film built to feel like discovery.

An orb moves through the desert, bringing water, greenery, and 25 years of purpose forward. The show traced the organisation's founding values through a journey of landscape and progress, opening onto a vault of history before arriving at a new logo. A corporate film built to feel like discovery.