Yas Mall

Yas Mall

National Day

National Day

Client:

Aldar

Agency:

Hueman Creative

Yas Mall traced the full arc of UAE identity, from Gulf fishermen, pearl divers, and ancient souks to finance, space exploration, and AI. Dance and anamorphic content moved together, each frame a scene from a story still being written. The oldest images and the newest ones, connected by the same thread.

Yas Mall traced the full arc of UAE identity, from Gulf fishermen, pearl divers, and ancient souks to finance, space exploration, and AI. Dance and anamorphic content moved together, each frame a scene from a story still being written. The oldest images and the newest ones, connected by the same thread.